Richard Montanez – 2013 USHYEE Hispanic Hero Legent Award Recipient

Richard Montañez

Congratulations to our Board Member Richard Montañez! He was recently selected as the 2013 U.S. Hispanic Youth Entrepreneur Education (USHYEE) Hispanic Hero Legend Award Recipient! His work with the community and in Corporate America makes him the ideal candidate for the award.

Richard Montañez started his PepsiCo career at Frito-Lay in 1976 as a janitor and is now recognized as the creator of the Flamin’ Hot® product line, which influenced future ethnic products and the first Frito-Lay Hispanic marketing team. Montañez currently leads Multicultural Sales & Community Promotions across PepsiCo’s North American divisions, leveraging best practices internally and externally to develop community partnerships. He is known for his visionary leadership and ability to develop new systems and products.

USHYEE is focused on the high school to college continuum for Hispanic youth and developing tomorrow’s Hispanic leaders. U.S. Hispanic Youth Entrepreneur Education (USHYEE) was founded in 2004 in order to address the high dropout rates among Hispanic youth and to introduce high school youth to Leadership, STEM and Entrepreneurship as career options.

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